{"id":16958,"date":"2025-12-29T12:08:23","date_gmt":"2025-12-29T08:38:23","guid":{"rendered":"https:\/\/digicartridge.com\/mag\/?p=16958"},"modified":"2025-12-29T12:09:34","modified_gmt":"2025-12-29T08:39:34","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/digicartridge.com\/mag\/1404\/10\/08\/marketing-automation\/","title":{"rendered":"\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061f \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f\u061f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"425\" src=\"https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation3.jpg\" alt=\"\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061f\" class=\"wp-image-16971\" srcset=\"https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation3.jpg 850w, https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation3-300x150.jpg 300w, https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation3-768x384.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p id=\"auto\">\u062f\u0631 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u062f\u06cc\u06af\u0631 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0627\u06cc\u0645\u06cc\u0644\u200c\u0647\u0627\u06cc \u0627\u0646\u0628\u0648\u0647 \u0646\u06cc\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u0639\u0635\u0628\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u062c\u0647\u062a \u0628\u06cc\u0632\u0646\u0633 \u0634\u0645\u0627\u0633\u062a \u06a9\u0647 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0631 \u0644\u062d\u0638\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0646\u0645\u0648\u062f\u0647 \u0648 \u0648\u0627\u06a9\u0646\u0634\u06cc \u0645\u062a\u0646\u0627\u0633\u0628 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n\n\n\n<p>\u0637\u0628\u0642 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0645\u0648\u0633\u0633\u0647 Forrester\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u067e\u0631\u0648\u0631\u0634 \u0644\u06cc\u062f \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c 50\u066a \u0628\u06cc\u0634\u062a\u0631 \u0644\u06cc\u062f\u0647\u0627\u06cc \u0622\u0645\u0627\u062f\u0647 \u062e\u0631\u06cc\u062f \u0628\u0627 33\u066a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u06cc \u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f. \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0644\u0627\u06cc\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u062d\u062a\u0648\u0627 \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u062a\u0627 \u0647\u0631 \u062a\u0639\u0627\u0645\u0644 \u0631\u0627 \u0645\u0639\u0646\u0627\u062f\u0627\u0631 \u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">\u0686\u0631\u0627 \u0628\u062f\u0648\u0646 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0645\u062d\u06a9\u0648\u0645 \u0628\u0647 \u0634\u06a9\u0633\u062a \u0647\u0633\u062a\u06cc\u0645\u061f<\/h2>\n\n\n\n<p>\u0633\u0631\u0639\u062a \u0648 \u062f\u0642\u062a. \u0627\u0646\u0633\u0627\u0646\u200c\u0647\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0641\u062a\u0627\u0631 \u0647\u0632\u0627\u0631\u0627\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0631\u0635\u062f \u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f. \u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u0627\u062c\u0631\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0633\u062a \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0627\u0632 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0645\u0642\u06cc\u0627\u0633\u200c\u067e\u0630\u06cc\u0631 \u062d\u0631\u0641 \u0645\u06cc\u200c\u0632\u0646\u06cc\u0645\u060c \u0645\u0646\u0638\u0648\u0631\u0645\u0627\u0646 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631\u06cc A \u0645\u0642\u0627\u0644\u0647 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u062e\u0648\u0627\u0646\u062f\u060c \u0633\u06cc\u0633\u062a\u0645 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u06cc\u06a9 \u0645\u0648\u0631\u062f \u0645\u0637\u0627\u0644\u0639\u0627\u062a\u06cc (Case Study) \u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u0627\u06cc \u0627\u0648 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 B \u06a9\u0647 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0622\u06af\u0627\u0647\u06cc \u0627\u0633\u062a\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0628\u0641\u0631\u0633\u062a\u062f. \u0627\u06cc\u0646 \u062f\u0642\u062a \u062f\u0631 \u062a\u0634\u062e\u06cc\u0635 \u0646\u06cc\u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u060c \u0645\u0648\u062c\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0628\u0647 \u062c\u0627\u06cc \u06cc\u06a9 \u0645\u0632\u0627\u062d\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u060c \u0628\u0647 \u06cc\u06a9 \u0645\u0634\u0627\u0648\u0631 \u062f\u0644\u0633\u0648\u0632 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/p>\n\n\n<div class=\"banner-blog-content\"><a href=\"https:\/\/digicartridge.com\/shop\/category\/printer-ink\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/digicartridge.com\/uploads\/banners\/banner--1674735771-johar.jpg\" class=\"img-fluid\"><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adv\">\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0628\u06cc\u0632\u0646\u0633\u200c\u0647\u0627<\/h2>\n\n\n\n<p>\u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0631\u0633\u062a \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645\u060c \u0645\u0648\u062a\u0648\u0631 \u0645\u062d\u0631\u06a9 \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u062a\u06cc\u0645<\/strong>: \u062d\u0630\u0641 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u0633\u062a\u06cc \u0648 \u062e\u0633\u062a\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u062a\u06cc\u0645 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0628\u0631 \u062e\u0644\u0627\u0642\u06cc\u062a \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062f\u0642\u062a \u0628\u0627\u0644\u0627 \u062f\u0631 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/strong>: \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631\u060c \u062c\u063a\u0631\u0627\u0641\u06cc\u0627 \u0648 \u0639\u0644\u0627\u06cc\u0642 \u0628\u062f\u0648\u0646 \u062e\u0637\u0627\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/strong>: \u0627\u0631\u0633\u0627\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0642\u06cc\u0642\u0627 \u0646\u06cc\u0627\u0632 \u0641\u0639\u0644\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a\u060c \u0646\u0647 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0627\u0648 \u0631\u0627 \u06a9\u0644\u0627\u0641\u0647 \u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0641\u0627\u0641\u06cc\u062a \u062f\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647<\/strong>: \u0631\u062f\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642 \u0627\u06cc\u0646\u06a9\u0647 \u0647\u0631 \u0631\u06cc\u0627\u0644 \u0647\u0632\u06cc\u0646\u0647 \u0634\u062f\u0647 \u062f\u0631 \u06a9\u062f\u0627\u0645 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0642\u06cc\u0641 \u0641\u0631\u0648\u0634 \u0628\u0647 \u0633\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u06a9\u0627\u0645\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0641\u0631\u0648\u0634<\/strong>: \u0644\u06cc\u062f\u0647\u0627\u06cc\u06cc \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0637\u0628\u0642 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0633\u06cc\u0633\u062a\u0645 (Lead Scoring)\u060c \u0622\u0645\u0627\u062f\u06af\u06cc \u06a9\u0627\u0645\u0644 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u062f\u0627\u0631\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comp\">\u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u0628\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>\u0648\u06cc\u0698\u06af\u06cc<\/td><td>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc&nbsp;\u0633\u0646\u062a\u06cc\/\u062f\u0633\u062a\u06cc<\/td><td>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646&nbsp;\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc&nbsp;(\u0645\u062f\u0631\u0646)<\/td><\/tr><tr><td>\u0627\u0631\u062a\u0628\u0627\u0637&nbsp;\u0628\u0627&nbsp;\u0645\u062e\u0627\u0637\u0628<\/td><td>\u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc&nbsp;\u06cc\u06a9\u0633\u0627\u0646&nbsp;\u0628\u0631\u0627\u06cc&nbsp;\u0647\u0645\u0647&nbsp;(Mass Marketing)<\/td><td>\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc&nbsp;\u0628\u0631&nbsp;\u0627\u0633\u0627\u0633&nbsp;\u0631\u0641\u062a\u0627\u0631&nbsp;\u0641\u0631\u062f\u06cc<\/td><\/tr><tr><td>\u0645\u062f\u06cc\u0631\u06cc\u062a&nbsp;\u0632\u0645\u0627\u0646<\/td><td>\u0635\u0631\u0641&nbsp;\u0648\u0642\u062a&nbsp;\u0632\u06cc\u0627\u062f&nbsp;\u0628\u0631\u0627\u06cc&nbsp;\u0627\u0631\u0633\u0627\u0644&nbsp;\u0648&nbsp;\u067e\u06cc\u06af\u06cc\u0631\u06cc<\/td><td>\u062a\u0646\u0638\u06cc\u0645&nbsp;\u06cc\u06a9\u200c\u0628\u0627\u0631\u0647&nbsp;\u0648&nbsp;\u0627\u062c\u0631\u0627&nbsp;\u062f\u0631&nbsp;\u0641\u0648\u0627\u0635\u0644&nbsp;\u0646\u0627\u0645\u062d\u062f\u0648\u062f<\/td><\/tr><tr><td>\u062a\u062c\u0632\u06cc\u0647&nbsp;\u0648&nbsp;\u062a\u062d\u0644\u06cc\u0644<\/td><td>\u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc&nbsp;\u067e\u0631\u0627\u06a9\u0646\u062f\u0647&nbsp;\u0648&nbsp;\u0633\u062e\u062a\u200c\u0641\u0647\u0645<\/td><td>\u062f\u0627\u0634\u0628\u0648\u0631\u062f\u0647\u0627\u06cc&nbsp;\u0644\u062d\u0638\u0647\u200c\u0627\u06cc&nbsp;\u0648&nbsp;\u062a\u062d\u0644\u06cc\u0644&nbsp;\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u0627\u0646\u0647<\/td><\/tr><tr><td>\u0647\u0632\u06cc\u0646\u0647&nbsp;\u0639\u0645\u0644\u06cc\u0627\u062a\u06cc<\/td><td>\u0628\u0627\u0644\u0627&nbsp;\u0628\u0647&nbsp;\u062f\u0644\u06cc\u0644&nbsp;\u0646\u06cc\u0627\u0632&nbsp;\u0628\u0647&nbsp;\u0646\u06cc\u0631\u0648\u06cc&nbsp;\u0627\u0646\u0633\u0627\u0646\u06cc&nbsp;\u0632\u06cc\u0627\u062f<\/td><td>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc&nbsp;\u0634\u062f\u0647&nbsp;\u0648&nbsp;\u06a9\u0627\u0647\u0634&nbsp;\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc&nbsp;\u062c\u0627\u0646\u0628\u06cc<\/td><\/tr><tr><td>\u0646\u0631\u062e&nbsp;\u062a\u0628\u062f\u06cc\u0644<\/td><td>\u067e\u0627\u06cc\u06cc\u0646&nbsp;\u0648&nbsp;\u063a\u06cc\u0631\u0642\u0627\u0628\u0644&nbsp;\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc<\/td><td>\u0628\u0627\u0644\u0627&nbsp;\u0628\u0647&nbsp;\u062f\u0644\u06cc\u0644&nbsp;\u0647\u062f\u0641\u200c\u06af\u06cc\u0631\u06cc&nbsp;\u062f\u0642\u06cc\u0642&nbsp;\u062f\u0631&nbsp;\u0632\u0645\u0627\u0646&nbsp;\u0645\u0646\u0627\u0633\u0628<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"work\">\u0686\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f\u061f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"425\" src=\"https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation.jpg\" alt=\"\u0686\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f\u061f\" class=\"wp-image-16973\" srcset=\"https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation.jpg 850w, https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation-300x150.jpg 300w, https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation-768x384.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>\u0647\u0631 \u0628\u06cc\u0632\u0646\u0633\u06cc \u06a9\u0647 \u062f\u0627\u062f\u0647 \u062f\u0627\u0631\u062f \u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u0631\u0634\u062f \u06a9\u0646\u062f. \u0627\u0645\u0627 \u0628\u0631\u062e\u06cc \u0635\u0646\u0627\u06cc\u0639 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0647\u0633\u062a\u0646\u062f. \u062f\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0639\u0644\u0645\u06cc \u062d\u0648\u0632\u0647 MarTech \u0627\u0634\u0627\u0631\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0686\u0631\u062e\u0647 \u0641\u0631\u0648\u0634\u060c \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0631\u0627 \u062f\u0648\u0686\u0646\u062f\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06af\u0631 \u0628\u06cc\u0632\u0646\u0633 \u0634\u0645\u0627 \u062f\u0631 \u062f\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0627\u0633\u062a\u060c \u062a\u0639\u0644\u0644 \u062f\u0631 \u062e\u0631\u06cc\u062f \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 CRM \u0648 \u067e\u0644\u062a\u0641\u0631\u0645 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/strong>: \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u06cc\u0627\u0628\u06cc \u0633\u0628\u062f\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647 \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u06a9\u0645\u0644 (Cross-sell).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc B2B \u0628\u0627 \u0686\u0631\u062e\u0647 \u0641\u0631\u0648\u0634 \u0637\u0648\u0644\u0627\u0646\u06cc<\/strong>: \u0628\u0631\u0627\u06cc \u062d\u0641\u0638 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0644\u06cc\u062f \u062f\u0631 \u0637\u0648\u0644 \u0645\u0627\u0647\u200c\u0647\u0627 \u062a\u0627 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0644\u062d\u0638\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0624\u0633\u0633\u0627\u062a \u0622\u0645\u0648\u0632\u0634\u06cc \u0648 \u062e\u062f\u0645\u0627\u062a\u06cc<\/strong>: \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062b\u0628\u062a\u200c\u0646\u0627\u0645\u200c\u0647\u0627 \u0648 \u0627\u0631\u0633\u0627\u0644 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u0646\u0627\u0628\u0639 \u0622\u0645\u0648\u0632\u0634\u06cc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u0645\u0633\u0627\u0641\u0631\u062a\u06cc \u0648 \u06af\u0631\u062f\u0634\u06af\u0631<\/strong>\u06cc: \u0628\u0631\u0627\u06cc \u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u0622\u0641\u0631\u0647\u0627\u06cc \u0644\u062d\u0638\u0647 \u0622\u062e\u0631\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647\u200c\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631.<\/li>\n<\/ul>\n\n\n\n<p>\u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u06cc\u062f: <a href=\"https:\/\/digicartridge.com\/mag\/2025\/12\/17\/customer-persona\/\">\u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0686\u06cc\u0633\u062a\u061f \u0637\u0631\u0627\u062d\u06cc \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 + \u0645\u062b\u0627\u0644<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">\u0686\u06af\u0648\u0646\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0626\u0648 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/h2>\n\n\n\n<p>\u0634\u0627\u06cc\u062f \u0628\u067e\u0631\u0633\u06cc\u062f \u0631\u0628\u0637 \u0627\u06cc\u0646 \u062f\u0648 \u0686\u06cc\u0633\u062a\u061f \u0648\u0642\u062a\u06cc \u0634\u0645\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u060c \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0628\u0631\u0645\u06cc\u200c\u06af\u0631\u062f\u0627\u0646\u06cc\u062f\u060c \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate) \u06a9\u0627\u0647\u0634 \u0648 \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc (Dwell Time) \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f. \u0627\u06cc\u0646 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0645\u062b\u0628\u062a \u0628\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u0641\u0647\u0645\u0627\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0633\u0648\u062e\u062a\u200c\u0631\u0633\u0627\u0646\u06cc \u0628\u0647 \u0645\u0648\u062a\u0648\u0631 \u0633\u0626\u0648 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631 \u0627\u0633\u062a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"way\">\u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0628\u062f\u0648\u0646 \u0633\u0631\u062f\u0631\u06af\u0645\u06cc<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"425\" src=\"https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation6.jpg\" alt=\"\u0686\u06af\u0648\u0646\u0647 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0626\u0648 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f\" class=\"wp-image-16970\" srcset=\"https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation6.jpg 850w, https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation6-300x150.jpg 300w, https:\/\/digicartridge.com\/mag\/wp-content\/uploads\/2025\/12\/Marketing-Automation6-768x384.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>\u0627\u0628\u062a\u062f\u0627 \u0646\u0628\u0627\u06cc\u062f \u0633\u0631\u0627\u063a \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0648\u06cc\u062f. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062a\u0631\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f. \u0628\u067e\u0631\u0633\u06cc\u062f \u0627\u0648\u0644\u06cc\u0646 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 \u06a9\u0627\u0631\u0628\u0631 \u06a9\u062c\u0627\u0633\u062a\u061f \u0648 \u062f\u0631 \u0686\u0647 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0645\u0627 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645\u061f. \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u06cc\u062f \u0633\u0648\u0631\u0627\u062e\u200c\u0647\u0627\u06cc \u0633\u0637\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0631\u0627 \u067e\u0631 \u06a9\u0646\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0631\u06a9\u200c\u0647\u0627 (Triggers) \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0634\u0631\u0648\u0639 \u0627\u0633\u062a\u061b \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u06a9\u0633\u06cc \u0641\u0627\u06cc\u0644 PDF \u0634\u0645\u0627 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f 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href=\"https:\/\/www.channable.com\/blog\/blog-why-use-a-marketing-automation-tool-to-automate-search-ads?bg_source=ga&amp;bg_campaign=23107670318&amp;bg_kw=dsa-2503165489877-mi--pi--ppi-&amp;bg_source_id=778455239738&amp;channagid=Cj0KCQiAx8PKBhD1ARIsAKsmGbebG5MFeyMAf_NsR3_qjT1FdUUhverJBndJ1oZ9RCQyNLRxRjJrKE8aAvpNEALw_wcB&amp;utm_term=&amp;utm_campaign=dach-search-en-blog-dach-campaign&amp;utm_source=google&amp;utm_medium=cpc&amp;hsa_acc=6919142462&amp;hsa_cam=23107670318&amp;hsa_grp=189594502991&amp;hsa_ad=778455239738&amp;hsa_src=g&amp;hsa_tgt=dsa-2503165489877&amp;hsa_kw=&amp;hsa_mt=&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=23107670318&amp;gbraid=0AAAAAolIvrcpFRRZRahme9V8GJBWE2pfk&amp;gclid=Cj0KCQiAx8PKBhD1ARIsAKsmGbebG5MFeyMAf_NsR3_qjT1FdUUhverJBndJ1oZ9RCQyNLRxRjJrKE8aAvpNEALw_wcB\" target=\"_blank\" rel=\"noopener\">Channable<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0646\u0638\u0648\u0631 \u0627\u0632 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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8512,994],"tags":[9367,9422,9158,7355],"class_list":["post-16958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-news","category-994","tag-9367","tag-9422","tag-9158","tag-7355"],"acf":[],"_links":{"self":[{"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/posts\/16958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/comments?post=16958"}],"version-history":[{"count":12,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/posts\/16958\/revisions"}],"predecessor-version":[{"id":16975,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/posts\/16958\/revisions\/16975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/media\/16972"}],"wp:attachment":[{"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/media?parent=16958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/categories?post=16958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digicartridge.com\/mag\/wp-json\/wp\/v2\/tags?post=16958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}